This is Money
Overview:
This is Money is the UK’s leading financial news and advice website. Its simple aim is to bring consumers the information that will help them make more money and pay out less.
The site has an expert team of financial journalists who arm readers with the best tips and information on market-beating deals and put them in the picture about all the latest scams and rip-offs.
The website, which also includes news, features and comment from its sister print titles, Daily Mail, Mail on Sunday and Evening Standard, has a long track record of hard-hitting campaigns and has been holding the financial services industry to account since 1999. It is backed by Associated Newspapers, which has a heritage of campaigning journalism that dates back to 1896.
Read more about This is Money’s independence at
http://www.thisismoney.co.uk/ independence
Coverage includes a comprehensive City news channel with share tips aimed at small shareholders, through to the latest news and advice on broadband, mortgages, savings accounts and much more. It also has one of the UK’s most advanced free share and fund portfolio tools.
Read more about how This is Money works at www.thisismoney.co.uk/aboutus
Demographic Information:
In November 2007, approximately 889,000 readers looked at around 8.33 million pages on This is Money, up on October 2007's record month and a 45% increase on November 2006. To see the latest figures please click here
75% are ABC
Predominantly male audience (62%)
Experienced online - the average user has been online for 7 years
Average spend online in last 3 months- £474
89% actively research products and services online
92% have purchased a product or service online in the past year
(Source: Forrester Research UKIUM Nov ’06, Intellitracker November ‘07)
Contact Us/Advertising Opportunities:
Whether you would like to compliment or criticise us, This is Money is always keen to hear from our readers. Talk to the editor at editor@thisismoney.co.uk
To advertise on This is Money, or any of our sister websites (including thisislondon.co.uk, Mail Online and Standard.co.uk), please call on 020 7752 8989 or email advertisingnetwork@and.co.uk.
If you have a propsosal for a commercial partnership, please email wendy.shaw@and.co.uk or call on 020 7938 8667 .