Primelocation.com                 

 

Overview:

Primelocation.com is the UK’s leading website for the upper end estate agents and property market.

The site was launched in 2001 by a consortium of over 200 leading independent estate agents in the UK.

 In January 2006 the company was bought by DMGT (Daily Mail General Trust).

Primelocation.com is in business to serve its UK and international property advertisers and its users who are searching for their properties. The website offers an effective medium for those buying, selling, renting and letting property in the UK and overseas.

The site attracts 1.6 million monthly unique visitors, a high percentage of whom register to gain access to a range of additional services. These benefits include emailed property alerts which are sent when member estate agents add new relevant properties. The international section carries a wide selection of property in over 60 countries including France, Spain, Portugal, Italy, Cyprus, South Africa, Dubai, Croatia and Bulgaria. Primelocation.com also publishes a monthly property magazine, which is hand delivered to over 100,000 pre-selected homes in prime areas of London.  

Our marketing: 

Primelocation.com invests heavily in marketing to drive increased traffic to the website:

• £3 million National TV campaign
• £4m coverage value from press advertising in the Associated Newspapers titles
• Search engine marketing

Audience:

The Primelocation.com audience includes top end renters and third time plus buyers including those who are close to, or who have paid off their mortgages. The website also attracts wealthy people in early property life stages looking for top end properties. 

 

Testimonials:

“I would like to say how impressed we are with the services of Primelocation.com.

We have one particular property which is traditionally very difficult to let, however through Primelocation.com we had three potentially suitable prospective tenants within a matter of days. We’d had zero interest of this property through a competitor the last time we tried.” Tim Wade, Knapman & Bament, Salisbury, Wilts  

Vital Statistics: 

1.6 million unique visitors a month (Intellitracker)

Average user on site for 14 minutes (comScore) 

 Advertising opportunities:

We do not accept private listings of individual properties.

If you are an estate agent or developer interested in listing properties on Primelocation.com call the sales team on 0870 350 1004 or email sales@tdpg.com