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The Allegran network of sites launched on Valentines Day 2003 with Loopy Love.

Offering consumers free registration and unique features, Loopy Love was an instant success. In order to segment the market further and target an ever growing number of online daters Girls Date For Free and Pocado launched in December 2004.

Girls Date for Free was targeted at those looking for fun and flirting whilst Pocado was targeted at the more sophisticated market. Dreams Discovered took the search for a serious relationship to a new level with the innovative feature of psychometric profiling in August 2005.

Dating for Parents soon followed successfully capturing the single parents market in February 2006. Quick Flirt is the most recent addition to the impressive portfolio, providing daters with a photo rich experience and the ability to upload videos of themselves. It was launched December 2006.

In 2007 Real Business voted Allegran in the top 5 fastest growing companies in the UK. Now the market leader in on-line dating with a reach of 23% of the UK’s online dating audience with Girls Date For Free, the number one dating website in the UK, Loopy Love is 4th, Dating for Parents 3rd, Pocado 9th, Quickflirt 10th, and Dreams Discovered is the 14th most popular site in the UK. (Source: Hitwise May 07.)

Allegran continues to evolve and expand delivering new and innovative dating solutions to people looking to make connections throughout the UK.