Big Green Switch
Overview:
The Big Green Switch website aims to share and promote practical, realistic ideas and advice with those keen to live a smarter, greener lifestyle.
Big Green Switch offers independent information and advice for those who want to be more environmentally-friendly. It encourages visitors to share their own ideas and experiences via community message boards, comment panels and blogs.
Its aim is to become the number one destination for online consumers keen to learn about being green without being pressured or lectured. As well as advice on green issues, the site also includes tools and features to help achieve a greener lifestyle such as a green products shop, environmental jobs search engine, a carbon footprint calculator, daily tips and a directory of other green websites, businesses and organisations.
The site won the Campaign for Change Award at the New Statesman New Media Awards 2008 for its efforts in cutting through the hype and confusion around green living and its encouragement of debate and interaction within the website.
The website also encourages people to pledge to make green lifestyle changes such as not leaving electrical items on standby or turning your thermostat down by one degree. To date more than 120,000 pledges have been made by users of the website.
The Big Green Switch receives more than 250,000 page views a month and has more than 40,000 registered users. You can also keep in touch with news about Big Green Switch through its blog – and its Facebook page which includes a link to the fun Facebook application Big Green Challenge, which we developed, which helps to virally promote the website and its ideals.
White label versions of the site have been created for a number of our sister regional newspapers:
http://bristol.biggreenswitch.co.uk/
http://nottingham.biggreenswitch.co.uk
http://derbyshire.biggreenswitch.co.uk
http://leicester.biggreenswitch.co.uk
http://westerndailypress.biggreenswitch.co.uk
http://sentinel.biggreenswitch.co.uk
More white label versions will be rolled out shortly.
Current commercial opportunities on the site include display advertising, channel sponsorship, competition/promotion sponsorship and sponsorship/promotion of special offers/promotions via weekly newsletter emails.
For more information about the site please contact:
Steve Allen
Web Project Manager, Big Green Switch
Associated Northcliffe Digital – Digital Publishing
e: steve.allen@and.co.uk
t: 01332 228022
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