AND Advertising Network
We offer a wide range of advertising solutions for our clients including:
- Standard ad formats of Banners, Buttons, Skyscrapers and MPUs
- Creative formats, including including video streaming, overlays, top page wraps, pre-rolls & page peels
- Integrated solutions such as Advertorials, Microsites and Sponsorship opportunities enable advertisers to iintegrate themselves as closely as possible with AND's premium editorial.
- Other opportunities including Cross-media campaigns, Behavioural targeting, Solus emails, Newsletter sponsorship and Advertising effectiveness research.
Cross-Media campaigns provide an excellent opportunity to reach a wide audience with specific interest by coupling the strength of our offline and online cross-media campaigns.
Having interactivity online with status and success offline creates a fantastic platform to run hugely successful promotions.
Standard formats and text links are designed to drive users to a branded editorial page that is designed to look and feel like a parent website.
Behavioural targeting enables advertisers to target specific consumers across the entire AND portfolio, based on actual behaviour.
A format such as this improves client return on investment and allows the advertiser to monitor response, which in turn reduces wastage.
Solus emails are commercial messages sent to individual subscribers.
This is a highly targeted way for advertisers to achieve a well-defined audience that is entirely appropriate to a specific project or campaign.
AND send out regular newsletters covering a host of various topics to individual subscribers.
The Newsletter sponsorship campaign covers items like Health, Showbiz or Horoscopes and will target an audience that is entirely appropriate to a specific project or campaign.
Newsletters offer the advertiser a banner, skyscraper and 30 words of text.
Advertising Effectiveness Research
Online activity and spend is on the rise, and this means advertisers are keen to monitor the impact their online campaigns or promotions had on the consumer market.
Advertising Effectiveness Research allows studies to show the advertiser the effects of their brand perceptions and purchase.
This format is also helpful in allowing consumers to rate the creative, which again proves crucial to clients when placing future campaigns.
There are many ways to tailor ads and advertising campaigns to maximise income and minimise costs. The more targeted and timely that traffic, the higher the probability of making a sale to those visitors.
AND can send you the targeted visitors that you need - and we make it affordable and cost effective for you to do so! Our ad formats are targeted to keyword topic areas and searches.
Useful links
Click on the links below for examples and technical specifications for the advertising solutions we can offer clients: