AND Advertising Network
We offer a wide range of advertising solutions for our clients including:
- Standard ad formats of Banners, Buttons, Skyscrapers and MPUs
- Creative formats, including including video streaming, overlays, top page wraps, pre-rolls & page peels
- Integrated solutions such as Advertorials, Microsites and Sponsorship opportunities enable advertisers to iintegrate themselves as closely as possible with AND's premium editorial.
- Other opportunities including Cross-media campaigns, Behavioural targeting, Solus emails, Newsletter sponsorship and Advertising effectiveness research.
A Standard Advertorial allows an advertiser to fully integrate with AND’s premium editorial in the “look & feel” of the parent website, with advertiser objectives front of mind.
Bespoke advertorials are created in the “look & feel” of the parent website, with advertiser objectives front of mind.
Advertorials are an ideal vehicle for creating maximum standout.
A Microsite is a series of bespoke editorial pages built purposely for the advertiser.
Designed in the “look & feel” of the editorial, microsites are written and designed to communicate advertising messages in a bespoke environment.
Microsites can be between 2-6 pages and offer links and buttons dedicated to the advertiser to achieve maximum brand awareness and complete interaction.
Channel sponsorship enables the advertiser to integrate within the site and build an associated trust with our editorial content.
Advertisers can add key messages or promotion and place these within prominent positions within the format.
Channel sponsorship also allows advertorial copy to be placed on the site that offers the perfect advertising solution to many client campaigns.
This is a bespoke service whereby we can create a unique channel full of relevant content for any advertiser or product, and design all of the content and images.
A bespoke channel generates extensive page impressions and can include sponsorship placements as well as standard advertising positions.
A tenancy allows an advertiser to own a fixed placement on a site for a predefined period. Rather than buying on a CPM, CPC etc. advertisers can pay a fixed cost for the period, irrelevant of how many impressions are delivered.
Roadblocks offer a superb way of “owning” every standard ad position on a given page or channel. This exclusivity ensures maximum impact for an advertiser, which encourages response rates. Roadblocks include banners, sky and MPU format.
Section themes are page templates that can be manipulated to match an advertisers particular colour theme or brand.
This enables an advertiser to integrate closely with the content, whilst securing maximum visibility for a campaign.
The sponsor owns all positions within the section and various customisable options are available.
A bespoke clock that sits on the masthead near to the logo at the top of the page. The digital clock can be used to countdown time to a certain event such as close of a competition or a New Year starting. Countdown Clocks generate massive page impressions.
A bespoke service, where the background of the advertisers page is turned into a different colour to match the content of their campaign strategy, thus creating a colour match.
Useful links
Click on the links below for examples and technical specifications for the advertising solutions we can offer clients: