Mail Online scores another record month

25th October 2007

MailOnline’s monthly UK audience has broken through the three million mark, new audited figures from ABCe reveal today.

3,086,881 UK Unique Visitors used the site in Sept 2007, the seventh month in a row that UK traffic has grown.

That’s 5% up compared with Aug 2007 (2,932,678) and 105% up on Sept 2006 (1,506,511).

It also had a global audience of 11,689,985 Unique Visitors who looked at 94,484,637 page impressions.

That’s 81% up on the UV figure for September 2006 (6,448,275) while total page impressions are up 3% on August 07 and 122% on September 2006.

46,402,852 – or 49% of the total MailOnline page impressions were looked at by UK users.

Overall MailOnline UK users looked at almost 3 million MORE pages than TimesOnline users whilst the Guardian and Telegraph chose not to publish a separate UK figure.

The proportion of UK unique visitors of MailOnline global traffic has increased to 26.4%, up from 25.3% in August.

In September MailOnline had an average of 203,818 UK visitors a day (up by 4% from Aug 07) and 664,931 Global visitors a day (up by 6% from Aug 07) – or more global visitors a day than both The Telegraph and The Times.

The latest ABCe figures confirm other data from leading independent web metric firms which show that MailOnline is now one of Britain’s market-leading newspaper websites.

According to a Hitwise custom category, of the UK's key newspaper websites, for the week ending 20th October, MailOnline had the second biggest share of the Britain’s newspaper website traffic with 16.96% of all UK visits and 16.56% of all UK Page Impressions.

Also, according to Hitwise, MailOnline is still the only one of the Top Five UK newspaper websites NOT to use paid-for search to boost trafffic.

Meanwhile ComScore figures for September reveal that Mail Online readers spend longer on the site per day than Telegraph, Times, Guardian, or Sun readers and take longer to look at each page.

They also visit more often every month than users of the Telegraph, Times, Guardian and Sun websites.

Mail Online users also consume OVER TWICE as many pages per month, as visitors to the Time, Sun or Telegraph sites.

Media enquiries:

Martin Clarke, 020 7938 7176 or Stephen Miron, 020 7938 6489

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Northcliffe Media strengthens digital publishing with the creation of Director of Digital Publishing role

16th October 2007

Northcliffe Media today announced the appointment of Mike Rowley to the newly created post of Director of Digital Publishing.

Rowley who previously worked with the newspaper companion sites at Associated Northcliffe Digital (AND) takes up his post with immediate effect. In his new role, Rowley will head up digital operations for the ‘This Is’ network of over 40 local websites.

Associated Northcliffe Digital (AND) will continue to manage display advertising and commercial partnerships on behalf of NM for the ‘this is’ network as well as provide operational services support.

This move comes at a time when the network of more than 40 sites announced its best ever audience growth figures - in excess of 2 million unique users in September this year, 95% of which are UK based.

Over the past 18 months Northcliffe Media has grown its digital regional newsrooms rapidly, which has lead to a huge increase in site activity for more localised news. Along with up to the minute content, reader interaction has become a primary focus, as has video footage of local new stories.

Michael Pelosi, Managing Director of Northcliffe Media said “Looking forward our focus will be to continue to provide relevant local content as well as building on communities of readers through an interactive online audience. This will offer increased commercial opportunities across the network of sites. We welcome Mike and his team into Northcliffe Media as we embark on this new era”.

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Top level restructure at Associated Northcliffe Digital

9th October 2007

Associated Northcliffe Digital (AN Digital), a division of Associated Newspapers, today announced a major restructure to its senior management team.

Mark Milner, Managing Director of AND Integrated Media (ANDim) has been promoted to become Managing Director of AN Digital Specialist Divisions. In the newly created role Milner takes executive responsibility for AN Digital’s property, motors, dating and comparison shopping divisions. He will continue to report to Andy Hart, Managing Director at AN Digital.

As well as Milner’s promotion, AN Digital has also announced the appointment of Roland Bryan as Director of Strategy.

Stepping into a new role, and effective immediately, Bryan – like Milner – will report directly into Managing Director Andy Hart, where he will work across a number of different sectors of the business and oversee the Strategic Insight team. Bryan will be responsible for the overall strategy for AN Digital and its portfolio companies, and will also supervise market / competitive development and CRM. Hailing from a strong strategy background, Bryan has previously worked for companies including OC&C and more recently Virgin Media where he was head of content strategy and business development.

In addition to these individual appointments, two new divisions have been formed at AN Digital. The first, Digital Services to the newspaper companion sites, will be headed by Karen Kemble-Diaz who has been promoted into the role. The second, Digital Display and Commercial Partnerships – servicing the companion sites and AN Digital’s other digital businesses – will be headed by Andy Mitchell who joined the company from Adlink last month.

Commenting on the changes, Andy Hart, Managing Director at AN Digital, said, “Growth at AND has been quite phenomenal over the last few years. For example via the AND Ad Network, advertisers can now reach 8.5m visitors every month, that's 27% of the UK adult online population visiting one or more of our premium content websites such as Mail Online, Metro.co.uk, thisismoney or Loopy Love to name just a few. I've put in place these changes now because we're always looking ahead and I want talented people to continue to drive us forward operationally, commercially and strategically.”

All changes – both to the team structure and individual positions – are effective immediately.

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