AND news - January 2009
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Jobsite launches second phase of brand campaign
Jobsite launches second phase of brand campaign
8th January 2009
Jobsite’s brand campaign is back from Sunday 11th January. Via TV, print and online media, Jobsite will be visible to people throughout the day so that when they’re thinking about finding a new job, Jobsite is front of mind.
The second phase of Jobsite’s brand campaign follows the great success of their October advertising which saw 104% uplift in searchable CVs, 148% increase in registrations and 50% growth in applications. Jobsite launched their campaign after a two year growth strategy which saw them develop real depth and breadth to their service with an unrivalled offering by region and sector.
Jobsite’s 4th TV advert has been specifically created for January and encourages workers to update and upload their CV to Jobsite rather than keeping it filed away for future use. The ad continues to feature Max Beesley who amplifies Jobsite’s characteristics as a down to earth, straight talking ‘jobseeker ally’. In the current climate people want a job board partner who understands how tough jobseeking is and is doing all they can to make finding a new job quicker and easier.
The national TV campaign will run in the ad breaks of prime time programmes, across both terrestrial and satellite channels, which combine outstanding audience reach with targeted positioning to ensure that Jobsite are in the right place, at the right time; to pick up the right candidates for their clients. Confirmed programmes to date include Manchester United vs. Chelsea, Coronation Street, Dancing on Ice and Celebrity Big Brother.
This TV activity will be supported by a heavyweight national and regional print campaign across Jobsite media partners including Associated Newspapers (comprising Daily Mail, Mail on Sunday, Evening Standard, Metro and London Lite), Northcliffe Media and Clyde & Forth. Jobsite will also take over the Metro cover on February 2nd to promote the great range of clients that advertise vacancies on Jobsite. Online, Jobsite will be increasing existing spend by over 50% with an extensive PPC and banner campaign.
In addition, Jobsite have launched a new product for clients that will help their vacancies stand out and increase their attractiveness to a relevant and selective set of candidates. These Premier Ads give extra prominence to clients’ vacancies in both candidates’ search results and their Jobs-by-Email alerts.
Commenting on January’s brand campaign, Keith Potts, Jobsite CEO says; “Our heavyweight, highly targeted, January brand campaign across TV, print and online ensures that people start their job hunt with Jobsite. Combined with our partnerships and network of sector and regional sites we’re reaching both active and semi-active jobseekers from all industries, locations, salaries and skill sets. This makes the choice simple for recruiters - if you’re looking to fill vacancies, use Jobsite.”
Northcliffe Media launches innovative new information hub to showcase audience, brands and multiplatform credentials
8th January 2009
Northcliffe Media has launched a brand new website that serves as a central hub for key information about the company.
The site, www.northcliffemedia.co.uk, has a fresh, innovative design and is focused on promoting Northcliffe's audience, brands and multiplatform credentials.
Northcliffe Media Group Marketing Manager Maria Baileysaid of the new launch: "It’s very important that the website is simple, clear and above all easy to use. Its primary audiences are advertisers and agencies, industry peers, Northcliffe and DMGT employees and trade journalists. The website is an introduction to Northcliffe Media and its different businesses and provides key contact details if required.’
The site has a dedicated editor to ensure it is always up to date with new and important information.