Media Centre

Jobsite's returns to UK television in its first high impact nationwide campaign of 2012 will run for four weeks across over 200 terrestrial and satellite channels, the online recruiter has announced.

A combination of 30- and 10-second TV adverts will be broadcast during a diverse range of programmes. Jobsite expects to reach 82.5% of the UK's working population, with each individual seeing the ads an average of more than six times.

Supporting TV is extensive online activity including upweighted search engine marketing to ensure Jobsite is prominent for all types of job searches. Pre-targeting banners, social media, display banners, email activity and dynamic display retargeting ads will all be used. There is also heavy presence on mobile through Jobsite's partnership with O2 and increased spend on mobile pay-per-click.

Commenting on the campaign, Jobsite CEO Keith Potts said, "January is the busiest month of the year for people looking to change jobs and our campaign across multiple media channels is designed to reach them throughout the day so that we're the first place they visit to find that new opportunity," Keith Potts, Jobsite CEO, commented.

Jobsite's continued print advertising across national and regional titles, including Metro and the Daily Mail, and main club sponsorship of Portsmouth Football Club further complement the campaign.